DoorDash,

Mystery Dash

 

CHALLENGE: Since the pandemic, young adults (40% of Gen Z adults, 46% of millennials, and 39% of Gen Xers) started to feel like the day-to-day decision-making process is harder and more stressful. (2021 American Psychology Association). From scrolling down endless restaurant recommendations to struggling with what menu to order for delivery, people waste so much time choosing food on delivery apps only to order something in their comfort zone

IDEA: A DashPass feature that conveniently picks new menus from new restaurants for DoorDash users.

Social Media 

Icon Design

 
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Adlab: Whatever's easier for you

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Taiwan: The Disappearing